![]() ![]() A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. ![]() But iteration without a bold plan won’t take you from 0 to 1. Horizontal or extensive progress means copying things that workgoing from 1 to n. You could build the best version of an app that lets people order toilet paper from their iPhone. When we think about the future, we hope for a future of progress. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. But leanness is a methodology, not a goal. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. “Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Its called Zero to One by Peter Thiel, PayPal founder and early Facebook investor. ![]()
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